What's in a name?

The way I usually start producing an event, whether it be sporty, music or comedy related, is with the name. This can take me quite a while, but I have to get it spot on or the whole thing won't feel right. 

Once the name is locked in, I can start all the applications, as they always require the name of the event, and then comes the imagery. I love thinking of cool posters and how best to portray or encapsulate the feel of the event, with the text and art work. I'm by no means a pro at this kind of stuff, but really enjoy the challenge of trying to create it. If I find it's all too much I'll hand it off to someone who actually knows what they're doing, namely Simon or Logan. Those guys are freakin amazing.

So now it's on to the paper work, and I can't wait to shoot the poster image too! 

Hope you're all feeling good and keeping up the exercise.

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